How Big Data & Analytics Has Disrupted the Gaming Industry

 The large volume of data, both structured and unstructured, gloriously known as big data, is being analyzed every minute by companies to make strategic business decisions. It is a big deal for every industry, including the gaming industry, as they are continuously harnessing the power of big data & analytics to disrupt their markets. With the proliferation of connected devices, the amount of data being collected through various online games has seen exponential growth, and hence, eye-catching opportunities for businesses to predict customer trends and increase their profits using big data analytics services. According to Statista, the gaming industry is worth $178 billion in 2021, while it is expected to exceed $268 billion by the year 2050. The pandemic has changed the world and one of those changes can be seen in the mobile gaming industry. The mobile gaming industry is growing at a rapid rate, with its market value expected to cross $272 billion by the year 2030, according to a report by GlobalData. And big data analytics has played a key role in success. To Learn More: CLICK HERE



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