Global Data Insights & Analytics Company - SG Analytics Global

With every passing year, businesses are witnessing a rapid shift in consumer behavior. This change in perspective can be based on several factors, such as the introduction of newer tech tools, refined user experience, or price fluctuation in the economy.  Marketers today are exploring innovative ideas to make their content and campaigns viral. However, this might not be the only effective way to make an impression on the audience, especially when it concerns the long-term perspective. To cater to these changing demands, businesses need to formulate a plan worthwhile for the marketing spend while driving decisions based on the current market scenario. For the ship to sail, businesses need to steer their efforts in the right direction. And this can be made possible when they have the right compass for accurate information.   And this change in dynamic has made  market research  a necessity for small businesses.  Market research forms the crux of averting all ...

  Technology is ubiquitous in our daily lives. With exciting development in the use of technology, media, and entertainment, firms are transitioning to merge virtual and physical worlds. By integrating technologies like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), brands can create immersive experiences for their viewers, thereby bridging the gap between the digital and the physical space. Enterprises in the media and entertainment space are increasing their IT investments. With IoT, cloud, and data analytics still positioned as the key technologies leveraged across major operations, AI and blockchain are also providing promising opportunities. However, enterprises need to adopt  advanced security solutions  in order to safeguard their IT systems against cyber threats. How Virtual Reality is Reinventing the Wheel? Many industries are witnessing a shift in technology, along with culture and society. And this scenario remains true for the ...

  The lightning-fast development of technologies is changing the concept of finance and money. This change is based on a new experience that is becoming available through digital innovation. Digital technology is democratizing the financial industry by making financial services more accessible and convenient for customers.   Financial services leaders are now applying the lessons learned from 2020 to address the looming challenges as well as to explore new opportunities. They are leaning in on smart strategy and execution while focusing on talent, technology, regulation, and purpose. While some organizations are choosing the cost-cutting route, others are planning for smarter execution by incorporating technology to add value and create superior customer experiences. Many organizations are also responding to ESG requirements defensively and focusing on what's required by finding opportunities to invest in people as well as the planet.  While financial services are fo...