The Future of Digital Marketing and Advertising: 2023 Predictions - SG Analytics
The advertising industry is moving fast. Once a risky bet, digital advertising and marketing are now becoming a norm. A recent report highlighted that digital ad spending is anticipated to surpass $600 billion in 2022. And the numbers are set to rise to $876 billion by 2026. With the ever-changing digital landscapes of social media and the internet, advertising and marketing companies must advance alongside. The rise of new platforms, changing regulations, and evolving user preferences, are compelling brands to experiment with their existing advertising experience. The sector is expected to witness new changes in the coming new year, but to what extent? While it is still certain what changes will take place in the coming years, it is true that the future of the advertising industry is transitioning and starting to take a new shape. As new innovations continue to emerge and consumer expectations evolve, agencies and brands are exploring ways to stay o...