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Showing posts from December, 2022

The Future of Digital Marketing and Advertising: 2023 Predictions - SG Analytics

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  The advertising industry is moving fast. Once a risky bet, digital advertising and marketing are now becoming a norm.   A recent report highlighted that digital ad spending is anticipated to surpass $600 billion in 2022. And the numbers are set to rise to $876 billion by 2026.  With the ever-changing digital landscapes of social media and the internet, advertising and marketing companies must advance alongside. The rise of new platforms, changing regulations, and evolving user preferences, are compelling brands to experiment with their existing advertising experience. The sector is expected to witness new changes in the coming new year, but to what extent?  While it is still certain what changes will take place in the coming years, it is true that the future of the advertising industry is transitioning and starting to take a new shape.  As new innovations continue to emerge and consumer expectations evolve, agencies and brands are exploring ways to stay o...

Role of Hedge Fund Service Providers

  Running a hedge fund involves several legal and financial procedures. The concerned stakeholders demand customized investment research to realize their objectives. Therefore, you will find service providers focusing on different hedge fund management and development aspects . This post will discuss the role of hedge fund service providers.   What is a Hedge Fund?   A hedge fund allows private investors to combine their capital resources as a limited partnership that other fund management professionals manage to maximize returns.  Hedge fund services  assist managers in investment research, asset valuation, and financial modeling tools.   These funds rely on confidential insights and verify speculations to help them optimize their investment strategies. So , they can secure a higher  return on investment (ROI)  compared to other investment vehicles.   For example, borrowed capital and leveraged non-traditional assets enable hedge fund managers to achieve ...

Techniques for Efficient Data Aggregation

  We require different data sources to identify potential answers to business queries. Some sources are more reliable than others, but you can always address this risk through validation. Data aggregation services enable businesses to improve their data collection efforts strategically. This post will discuss different data aggregation techniques for corporate usage.   What is Data Aggregation?   Data aggregation means collecting data from multiple sources and expressing it in summary form to facilitate more reliable statistical analysis. Therefore, many data analytics solutions include data aggregation techniques to help their clients acquire new insights.   Statistical hypothesis verification becomes easier when you increase the sample size data. After all, a smaller sample size increases the risk of biased conclusions . Data aggregation services help commercial entities arrive at neutral or balanced interpretations. So, business leaders can create objectively mor...